The platform is rolling out a new feature that permits them to cut down on the amount of artificial intelligence-produced videos appearing in their timelines. This step comes as the platform revealed that it currently hosts over 1 billion AI-generated clips.
Testing and Rollout
The update is undergoing trials over the next few weeks before a widespread launch. This advancement comes amid a increase in content created by AI, fueled by recent video-generation tools.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing video streams on a popular video site only show AI-generated videos. A significant portion of this content is classified as low-quality AI content, a phrase for substandard, bulk-generated content that is frequently nonsensical or surreal.
“We know from our community that many people like content made with AI tools, ranging from digital art to educational videos, and we want to give people the option to see more or less of that, according to their own likes,” said a platform representative.
AI on the Platform
The service announced that there are now 1.3bn videos on its app identified as made with AI. Collectively, over 100 mn videos are uploaded to the service daily, making AI content a limited part of its total content library.
How to Adjust Settings
Users will be able to decrease or raise the volume of AI-generated videos they watch by using the “manage topic” setting in the application and picking the AI content topic. Other topics that are already be controlled under the filter cover news, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s guidelines mandate creators to label lifelike AI-made content, and it forbids dangerous fake videos of public figures or emergencies. Any authentic-looking AI video that is unmarked can be taken down under its terms of service.
In addition, the platform will now apply an “AI-made” label to content produced via its proprietary AI systems, or identified by an cross-platform project for spotting artificial media. This step is intended to deter users from seeking to bypass the disclosure requirement.
Responsible AI Funding
TikTok is furthermore launching a two million dollar awareness program for professionals and organizations to develop educational content about using AI responsibly. This program will benefit charitable organizations focused on training coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, amid discussion over intentions to cut jobs for hundreds of content moderators in the United Kingdom. It is set to reduce hundreds of positions in its user protection division in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can protect employees by eliminating the most distressing content prior to it gets reviewed by people. The company reported a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to the use of its machine learning processes.
It is vital to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a significant AI assistance is really helping us work at speed.”
